At AIstylia, every team member brings deep experience in fashion-focused marketing. We've studied and collaborated with top-performing brands, gaining insights that help us create campaigns that not only look great — but convert at the lowest possible cost.
Each project shown below reflects our creative strategy, ad execution, and real-world results.
Note: These are mock campaigns built to reflect real scenarios. Performance data has been replicated from actual campaigns while respecting client confidentiality and NDAs.
Aimed at building anticipation before launch, this campaign uses FOMO and urgency. The pre-hype phase collects interest and traffic. Once live, aggressive retargeting and influencer UGC drive conversions.
Audience: Women 18–30, UK
Goal: Conversions for seasonal sale
Visual: Bold product photo + countdown timer
Copy: "🔥 Drop Incoming! Set your alarm — our new arrivals go live in 48 hrs."
Strategy: Pre-hype > Launch > Retarget > Test UGC
Results: Hypothetical CTR: 4.6%, CPC: $0.22
Interactive campaigns increase engagement and reduce bounce. This lead magnet builds an email list while giving shoppers personalized selections, improving conversion.
Audience: Women 20–35, Germany
Goal: Build lead list + personalize offers
Visual: Mobile mockup of quiz + styled model photos
Copy: “❄️ Find your winter style in 60 sec. Get 15% off instantly.”
Strategy: Lead gen > Custom style result > Email offer > Retarget + upsell
Results: Hypothetical CTR: 6.1%, CPL: $0.82
Real customer content is the centerpiece. Time-sensitive offer creates urgency, and TikTok-style visuals match audience preference. Retargeting ensures recapture.
Audience: Women 21–35, USA
Goal: Boost UGC credibility + drive discount conversions
Visual: Customer wearing outfit, vertical split with price drop animation
Copy: “👗 Loved by 1000+ — Now yours at 25% off. 48 hrs only!”
Strategy: UGC video > Limited-time discount > Swipe-up CTA > Retarget non-buyers
Results: Hypothetical CTR: 5.2%, CPC: $0.18
The campaign leveraged seasonality, urgency, and style in a single shot. AI selected the top-performing image layouts and tested short captions optimized for mobile viewing. The cozy feel and winter-timing hit emotional triggers. This campaign was ideal for scaling with 15s TikTok repurposing.
Goal: Boost winter wear sales
Audience: Men & Women 24–40, Denmark
Visual: Lifestyle image in snowy setting + warmth contrast
Copy: "Winter’s Here — Get 30% Off Our Coziest Drops ❄️"
Strategy: Seasonal promo > Broad targeting > Retarget warm audience
Results: ROAS: 3.8, CTR: 3.9%, Cost/Conversion: $4.20
We collaborated with 3 micro-creators who recorded short UGCs. AI editing tools (Runway + CapCut + Descript) created 12 variations. Creatives highlighted flexibility, softness, and style, layered with trending sounds. A post-purchase email funnel drove additional orders, boosting lifetime value.
Goal: Acquire new customers and build LTV
Audience: Women 25–40, USA coastal cities
Visual: UGC videos from yoga creators
Copy: "What Every Woman’s Wearing to Stretch in 2025"
Strategy: Influencer UGC > Social proof > Retarget with bundle offer
A visually elegant campaign. Combines fashion photography with a strong CTA to explore. Remarketing layers push complementary items to increase cart size.
Audience: Women 25–40, UK
Goal: Showcase new collection + increase AOV
Visual: 5-image carousel of styled outfits
Copy: “🌸 Your Spring wardrobe? Sorted. Browse the edit now.”
Strategy: TOF brand awareness > MOF clicks > BOF remarketing > AOV upsell
Results: Hypothetical CTR: 3.9%, CPC: $0.27
Objective: Relaunch brand with refreshed identity and introduce three hero products
Target Audience: Gen Z & Millennials, eco-conscious, UK and EU
Strategy Breakdown:
Brand Reveal Teaser: Countdown on Instagram stories + email campaign
Launch Campaign: Reels showing “Behind-the-scenes” + before/after results
Customer Journey Touchpoints: Optimised mobile landing page, influencer seeding, and TikTok UGC challenge
Ad Copy:
“✨ Fresh face, new formula. The vegan glow-up your skin’s been waiting for.”
Results:
7.1% Engagement Rate on Reels
1.9k Sign-ups in 72 hours (lead magnet campaign)
68% returning customer rate within 30 days
Visual Identity:
Pastel tones, clean packaging, animated explainer for skincare routines
Tools: Klaviyo, Shopify, Meta Ads Manager, CapCut, Canva
Client Work Highlight – SaaS Startup: B2B Lead Generation Funnel. NDA signed
Client: Series A Fintech Startup in London
Objective: Fill pipeline with qualified B2B leads pre-product launch
Target Audience: CFOs, COOs, Finance Teams in UK & Western Europe
Strategy Breakdown:
Landing Page Design: Value-driven opt-in page + clear USP
Email Sequence: 4-part automation to qualify & nurture
LinkedIn Ads: Founder-led videos with authority content
Copy Sample:
“Finance teams spend 60% of their week reconciling data. What if that dropped to 10%?”
Results:
312 Qualified Leads in 3 weeks
21% Open Rate, 8.7% CTR across cold email outreach
10 booked discovery calls from first week alone
Tools: HubSpot, Google Sheets, Canva, Zapier, LinkedIn Campaign Manager
Client: Luxury Retreat Brand (Wellness & Business Events)
Objective: Drive bookings for exclusive Swiss winter retreat
Target Audience: HNWIs, Investors, Entrepreneurs
Strategy Breakdown:
Funnel: Instagram carousel > lead form > WhatsApp consultation
Ad Format: Static visual with private invitation language
Content: Reels of past events + guest testimonials
Copy Sample:
“An invitation-only retreat where deals happen in the Alps. Limited seats.”
Results:
£9,000 revenue generated in 10 days
23 Qualified Inquiries
4 bookings from organic reels alone
Tools: Meta Ads, WhatsApp Business, Typeform, InShot
